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Advertising with Ezine / Solo Ads

Ezine Marketing is one of the favorite methods of many top producers. The reason for this is that Ezine marketing allows you to “piggy back” off the credibility of someone else and in essence “rent” someone else’s list!

Ezines contain large targeted lists of subscribers already. Compared to general biz op leads, which are way too expensive and take way too much effort to work, sending a good, targeted ad to an ezine’s subscriber list is way more productive, as long as you target and select your ezine well.

It’s basically like sending an email to a list of 5,000… 15,000… 100,000+ at one time. Leverage someone else’s list to build your own.

Ezine advertising is one of the most effective forms of advertising that exists on the Web. It’s been around for a long time, but not too many people have really taken advantage of it in a big way. Solo Ads can run as low as $5 or $20 up to around $150 – $200. There are some “co-ops” or networks of ezine publishers that come together to form a group you can advertise in for one set price and have your solo ad in all of the ezines at one time.

So even if you’re marketing a MLM program that doesn’t pay too much on each sale, you can still build your pipeline with ezine marketing. Like anything, it has it’s learning curve, but it’s not too bad if you pick up a couple good courses on it.

If you haven’t advertised in ezines before, I recommend that you start off with the lower cost ones and then roll a percentage of the profits you receive into the more pricy ones.

Top  Solo Ad Vendors:

1. ClassifiedAdCentral.com

2. Solo-ads.com

3. Planetxmail.com

4. Weeklydeal.com

5. Extrememarketingprogram.com

6. Mbpadvertising.com

7. EzineAd.net

8. Rent-A-List

9. Gotsafelists

10. TopSurfer – I’ve run solo ads in this one that have pulled great results, but there’s also a lot of competition on this list, so this one works best when you write your own personal ad and keep it down to earth and non-hypey. You first have to pay for the membership before you can post ($10 per month) but it’s worth it when you have an ad that pulls for you.

Directory of Ezines – This is a directory of literally thousands of ezines that you can research and place ads with in your relevant categories. You’ll have to purchase a membership to the directory, but it’s worth the money. I recommend purchasing the lifetime membership because it’ll save you money in the long run. There’s also quite a bit of helpful information in the directory to help you with your quest. Be sure to watch the directory of ezines video to learn how to operate and search for ezines in the directory.

Best Days To Send Solo Ads (and emails in general)

Not all ezines give you the ability to choose the days and times your solo ad will go out, but for those that do, here are the best days and times to have your ad go out…

There have been many tests done over the years and the general consensus is that Tuesday, Wednesday, and Thursday are the best days to send because people have organized their week, and can find personal time for emails.

Friday and Saturday ranked lowest since an unopened email from Friday or Saturday will sort to the bottom of an inbox on Monday, and is often discarded.

The majority of emails are opened throughout the day but approximately 80% are opened between 5 a.m. and 5 p.m. (PST) so having your solo ad or email delivered in the morning is going to be optimal.

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All we do is keep it simple and MARKET LIKE A MANIAC!!

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